Business network software
Your distribution network, connected end to end
Network Connect links companies, distributors, traders and dealers on one platform — creating demand from farmers into the network, and from the network back to the company.
At a glance
- Connects
- Company, channel and farmer
- Demand flows
- Field to dealer to company
- Built on
- A ~16 lakh farmer network
- Across
- 14 states
The channel stops being the place your information disappears into.
The problem
The channel is where the information stops
Most agri-businesses do not have a demand problem or a product problem. They have a channel problem.
- 01
A company launches a product
The one point in the chain where the company controls what is known about it.
- 02
It reaches distributors
Whether it goes further depends on those distributors' priorities, not the company's.
- 03
It reaches dealers
Whether it reaches a farmer depends on what each dealer chooses to recommend off his own shelf.
- 04
It returns as a sales figure
By the time the number arrives, the season it describes is over.
-
What it costs
Both sides want the same thing and cannot see each other
Expanding the network is worse: finding dealers in a new district means somebody driving there, and onboarding them means driving back. Meanwhile those dealers are looking for exactly the new products and business lines being offered, and have no reliable way to find who is offering them.
What it does
Demand flowing both ways
Has something to offer
- Input companies Looking for reach into new districts
- Machinery manufacturers Looking for dealers and service points
- Processors and traders Looking for produce to buy
- FPOs with produce Looking for buyers who pay properly
Network Connect
Everyone discoverable, on terms they can see, without anybody driving anywhere to find out.
Is looking for something
- Distributors Looking for lines worth carrying
- Dealers and retailers Looking for new products and terms
- Traders and processors Looking for a reliable catchment
- FPOs seeking new lines Looking for products for members
- Expand the distribution network
- Identify and reach prospective dealers, distributors and traders — and onboard them without a field visit for every conversation.
- Create demand into the network
- Farmer interest generated through the Rosni ecosystem arrives at the distribution network as real, named demand — so a dealer stocks against something more reliable than last year's figure.
- Create demand into the company
- Aggregated network demand flows back to the company, so production and dispatch plan against what the channel is actually seeing.
- Connect dealers to new products
- Dealers discover new products, new companies and new business lines — with the terms, discounts and support that come with them.
- Real-time visibility
- See what is moving, where, and through whom, while the season is still running.
For FPOs
Industry connect and market connect
For an FPO, Network Connect opens two directions at once.
- Industry connect
- New business lines and new products for members at reasonable cost and with genuine discounts — with marketing and after-sales support from the corporate behind them.
- Market connect — external
- Inter- and intra-state trade: connect with processors and traders to sell farm produce at better rates.
- Market connect — between FPOs
- Sell processed products to your own members, and to the members of other FPOs.
FPO-to-FPO trade is the part nobody has built. An FPO with a processing unit and an FPO with a member base are natural trading partners who currently have no way to find each other. That is a network effect waiting to happen.
Which one do I need?
Two halves of the same channel
Most companies use both. Farmer Connect creates the demand; Network Connect makes sure the channel can meet it.
| Farmer Connect | Network Connect | |
|---|---|---|
| Works on | The demand side — farmers | The supply side — the channel |
| Answers | How do I reach and serve farmers? | How do I expand and supply my network? |
| Primary users | Input companies, machinery makers, dealers, FPOs | Companies, distributors, traders, FPOs |
| Creates | Farmer engagement, leads, feedback | Network reach, aggregated demand, new business lines |
Who it is for
Everyone in the channel, on one platform
- Agri-input companies
- Expand distribution, see real channel demand, launch into new districts.
- Distributors
- Widen dealer coverage and manage it from one place.
- Dealers and retailers
- Find new products, new suppliers and new business lines.
- Traders and processors
- Source produce through connected FPOs and networks.
- FPOs
- New products for members, and new markets for produce.
Map it onto your network
Bring your current distribution structure and we will show you what Network Connect does with it.